Product and Marketing Of Metabical Samples †MyAssignmenthelp.com

Question: Examine about the Product and Marketing Of Metabical. Answer: Metabical is a notable brand that has created a progressive weight reduction sedate. The organization has had the option to make a specialty in the market with its emphasis on item. The organization has had the option to create one of a kind item that is hard to impersonate. The essential objective crowd for the organization overweight females. The organization additionally target male clients who are stout. Be that as it may, the practical objective crowd for the associations is the overweight female clients in the age gathering of 25 to 65 years. The dynamic procedure in the association as far as target crowd is driven by the senior authority group. The senior initiative group in meeting with themarketing group has characterized the intended interest group. The association, Metabical works in a specialty showcase and the association understands the significance of Segmentation, Targeting and Positioning. There are different ways or factors to section the market. A few associations would portion the market based on segment and a few associations would section the market based on salary level of buyers. Metabical has fundamentally utilized the three key factors to portion the market. The primary variable is the segment profile of individuals. The organization needs to focus on the female individuals who are in the age gathering of 35 to 65 years. The second factor of division is the salary status. The organization understands that not all the customers would have the option to bear the cost of the items (Cross Belich, 2015). In this way, the organization has portioned the market based on salary level and it need to focus on the individuals with the pay somewhere in the range of $30,000 and $50,000. The third and the most significant division variable for association is the social variable. The organization needs to focus on the individuals who are cognizant about their weight and needs to lessen the weight. The division based on social perspective has empowered the association to arrive at the particular objective crowd that need to lose 10 to 30 pounds. It tends to be said that the organization has had the option to make a one of a kind situation in the market. This has been conceivable with its ceaseless concentration in innovative work for item advancement. It is recommended that the organization should keep on utilizing a similar technique of extraordinary item advancement to keep up its differential situation in the market (Kim Kumar, 2012). The preferred position with system is that the contenders would not have the option to duplicate the item and thus Metabical would have the option to keep up its initiative situation in the market. When the division and focusing on methodology is concocted the home advance is to build up the situating system. It is suggested that the association ought to have the situating of item advantage. The customers ought to have the option to relate Metabical with one of a kind and helpful items. To the extent the correspondence technique is thought of, it is suggested that Metabical ought to intensely concentrate via web-based networking media as a feature of their correspondence procedure (Kerzner, 2013). The administration ought to understand the way that its intended interest group is intensely dynamic on the online life systems like FB and Twitter. In this way, it would bode well for the associations to focus on the crowd via web-based networking media stages (Muller Humm, 2014). It is suggested that the association ought to somewhat change its proposed spending plan for Integrated Media Communication. The adjustment in the spending plan ought to be seen under thedigital promoting ( Ramsaran-Fowdar, 2013). It is suggested that the association should build its emphasis on advanced advertising. Truth be told, inside advanced showcasing the organization ought to spend the vast majority of financial plan towards FB promoting followed by versatile ads. The a year course of events for the correspondence system can be appeared as: M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 Beginning Assessment Structure Development Build up Marketing Objectives Showcasing Strategies Implementation Explicit Focus on Social Media and Digital Marketing The portion for the organization to target is the female crowds in the age gathering of 35 to 65 years that are overweight are wary about their wellbeing and wellness. These crowd ought to be focused for most extreme ROI and ought to be focused along the year with computerized showcasing devices and online networking techniques. References Cross, J.C., Belich, T.J. furthermore, Rudelius, W., 2015. How promoting directors use advertise division: An exploratory examination. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer, Cham. Muller, H. what's more, Hamm, U., 2014. Security of market division with group analysisA methodological approach.Food Quality and Preference,34, pp.70-78. Kim, D. Y., Kumar, V., Kumar, U. (2012). Connection between quality administration practices and innovation.Journal of Operations Management,30(4), 295-315. Kerzner, H. (2013).Project administration: a frameworks way to deal with arranging, planning, and controlling. John Wiley Sons. Ramsaran-Fowdar, R.R. also, Fowdar, S., 2013. The ramifications of Facebook showcasing for organizations.Contemporary Management Research,9(1), p.73.

What factors affect the rate of transport of molecules across cell Essay

What elements influence the pace of transport of particles across cell film - Essay Example Dispersion is the development of particles from a zone of high to low fixation. It permits transportation of substances into and out of the cell (Wright 2000, p 12). Dynamic vehicle is the development of substances against a focus angle. It requires vitality since it happens against a focus angle. It clarifies why mitochondria are typically present when dynamic vehicle happens (Wright 2000, p 12). Assimilation is a unique sort of dissemination that happens in arrangements just (Wright 2000, p.12). Phagocytosis the procedure through which a few cells, for example, the white platelets take in substances (Wright 2000, p 12). The cell film is portrayed as semi penetrable or specifically porous in light of the fact that it lets a few substances to go through however not all (Wright 2000, p 12). Four central point decide the rate at which atoms go through a cell layer (Kent 1998, p3).The initial one is the size of the particle (Kent 1998, p. 3). Huge estimated particles can't enter or leave the cell. A case of a huge particle is proteins that are too huge to even think about squeezing through the atoms that make up the cell layer. The littler the size of the particle the quicker it will go through (Lippincott 2002, p 11). The epithelial cells that spread the villus have bearers that assimilate explicit supplements (Sherwood 2012, p. 467). The subsequent factor is the solvency of the particle in fats or lipids. As found in Fig 2, the cell film is comprised of slim layers of phospholipids. The atoms that can break up in them will have the option to pass rapidly. A genuine model is the quick retention of ethanol by the stomach and intestinal dividers (Kent 1998, p38).When the cell layer contains progressively unsaturated fats, it makes it liquid like. This expands the pace of dynamic vehicle. The third factor is the electrical charge of particles and atoms (Kent 1998, p.38). The cell film through which the substances are required to pass

Need to push your SNAP benefits further

Need to push your SNAP benefits further Need to push your SNAP benefits further? Need to push your SNAP benefits further?If youre currently on SNAP benefits, then that probably means you’re on a tight and limited income. In order to make the most of your benefits, you’ll need to stretch them as far they can go.SNAP stands for Supplemental Nutrition Assistance Program. You might also know them as “Food Stamps (they were formerly paper stamps as opposed to the current  Electronic Benefit Transfer (EBT) card).SNAP benefits aren’t particularly large. There’s a lot of variation based on income and household size; the average monthly benefit for a single person is just $142.1 Still, if youre careful about how you spend that money, you can make that $142 go a long wayâ€"and without resorting to unhealthy junk food either!Wondering if you qualify for SNAP?A lot determines whether you qualify for SNAP or not, but the main factor is income.For a single person to qualify, you’ll need a gross income that’s at 130% of the poverty line or lower. The more people i n the household who rely on your income, the higher that income can be while still allowing you to qualify for SNAP benefits.If someone is elderly or has certain medical expenses, it will also loosen the requirements. To find out whether or not you qualify for SNAP benefits, you can use this tool on  the USDA website.How can you maximize your benefits?If you want to get the most out of your benefits, you’ll have to shop carefully. Health coach Jennifer Benson, of BudgetEpicurean.com (@BudgetEpicurean) gave us some advice on how you can get the most filling, nutritious food without spending too much.Oatmeal“Oatmeal is a super cheap staple that is very versatile. Just put ½-1 cup oats in a bowl, and warm up in the microwave with some water or milk of your choice. You can add any fruits you have on hand like cut up apples or pears, banana, dried cranberries, or raisins. Add a drizzle of maple syrup or brown sugar or agave to sweeten it up, or try savory oatmeal too, with spinach a nd a runny egg mixed in!”TunaBenson also suggested tuna as a cheap source of protein: “Canned tuna is surprisingly more than just a tuna sandwich or tuna on crackers. And speaking of, there are so many different ways to spin a tuna salad! Add lemon juice, plain Greek yogurt instead of mayonnaise, add something sweet like cranberries, crunchy like slivered almonds, or slice a whole hard boiled egg or some avocado in it. There is so much more potential to tuna than just diced celery.”FlourBenson also recommends buying your own flour: “Though boring, flour is perhaps the most versatile ingredient. If you have the space to store it, buy in bulk, as it is cheaper per pound. But make sure you store the extra in a sealed, plastic or glass container because pantry moths love flour, and they are the worst! Flour can be used in endless ways, from thickening a soup or sauce, to breading a chicken cutlet. You can use the flour to add bulk to a meatloaf or meatballs, or to make a roux or gravy.”Looking for more ways to maximize?If you’re on Twitter, follow the @USDANutrition account. They tweet information about SNAP as well as general stories about eating healthy on the cheap. Here are some more facts about the program directly from the USDA.Author and cook Leanne Brown (@leelb) released a cookbook for people on SNAP called Good and Cheap. It’s available as a free PDF and has been downloaded more than one million times! Check it out for lots of great, cheap recipe recommendations.Visit OppLoans on YouTube | Facebook | Twitter | LinkedINWorks Cited:1 “A Quick Guide to SNAP Eligibility and Benefits” CBPP.org. Accessed on March 30, 2017 at http://www.cbpp.org/research/a-quick-guide-to-snap-eligibility-and-benefits.About the Contributors:Jennifer Benson, is an Integrative Nutrition Health Coach (BudgetEpicurean.com) with over twelve years of experience in various scientific and health-related fields, she  has a wide base of knowledge and a passion for educat ing, guiding, and empowering others to achieve vibrant health! Many years in research and higher education lead to an interest in nutrition  and she soon  became convinced that our current food system and society had lost touch with our innate sense of self and what makes and keeps us well. A strong personal family history of diabetes coupled with a skyrocketing general epidemic of diabetes and obesity in America fueled her passion for learning and exploring holistic solutions and prevention.

The Impact Of Social Environment On Student Achievement...

Along with the physical environment, the social environment can affect student achievement and productivity. Students should be given the opportunity to read and write about topics that interest them or are relevant to their experience in life. Some students dislike reading because they were forced to read literature that they did not enjoy or they had to complete activities that they did not like. It is very difficult to immerse oneself in a book if the reader cannot connect with the content, theme, or message. When students are given a wide variety of reading materials, they are â€Å"more likely to engage in voluntary reading† (McGaha Igo, 2012, p. 418). However, many schools do not supply such literature that appeals to the students. â€Å"An optimal learning environment also allows students to choose their own reading materials, goals, ands standards for success--with time being scheduled in creative ways so they can thoroughly read materials before participating in full-class discussions of them† (Block, 2003, p. 223). When students are allowed to choose their own literature to read, motivation will be greater as the students were able to employ some freedom in the classroom rather than feeling forced to do something that they think would not be of interest to them. Research indicates that the more academic engaged time less accomplished readers/writers have, the greater their literacy gains will be (Block, 2003). Recent studies have shown that when students wereShow MoreRelatedUnderstanding The Family Dynamics, And School Preparation917 Words   |  4 Pagesbelieve the case studies presented on youth living poor from low-income communities adequately assesses the needs of students. It is also a strength of Dr. Sampson research that information is given on how parents can engage in their children’s education although they may be in the midst of poverty and lack. By actually showing ways in which low-income families produce cultural and social capital, Dr. Sampson creates an even playing ground for parent participation and shows that low-income families alikeRead MoreSocial Media And Video Games1094 Words   |  5 PagesWith the explosion of technology in society, social media and video games, children today are immersed in technology from a young age. Educators have recognized this cultural change and are implementing changes in the educational system to integrate technology and tools within the classroom and combine technology with curriculum. Having the basic knowledge and ability to successfully use these tools, such as word processing, spreadsheets and presentations are a very important element in today’sRead MoreLow Socioeconomic Status Essay1566 Words   |  7 Pagesstatus (SES) on one’s psychological well-being is well established. Prior studies show that low-SES not only impacts individuals’ mental well-being, but also affects their children’s developmental tra jectories. This paper reviews one of these numerous studies and further discusses the influences of parental SES on one’s life outcomes, as well as intergenerational mobility and achievement gap through a developmental perspective. In particular, the study reviewed in this paper is a sequential researchRead MoreThe Influence Of Departmentalization On Elementary School Students1316 Words   |  6 Pagesinstructional organization, limited research, and contradictory and inconclusive findings contribute to the difficulty in determining the impact of departmentalization on elementary school students. Also problematic are stakeholders’ influences on instructional organization decisions and how they view them, in terms of institutional factors such as rules, structures, and social and professional norms. Confounding definitions and misrepresentations make choices difficult, and force many school districtsRead MoreThe Influence Of Departmentalization On Elementary School Students1331 Words   |  6 Pagesorganization, limited research, and contradictory and inconclusive findings contribute to the difficulty of determining the impact of departmentalization on elementary school students. Also problematic are stakeholders’ influences on instructional organization decisions and how these decisions are viewed in terms of institutional factors such as rules, structures, and social and professional norms. Confounding definitions and misrepresentations make choices difficult, and force many school districtsRead MoreParental Involvement And Academic Performance1686 Words   |  7 PagesNowadays, education is often linked to independence and empowerment. The emphasis is on education has increased over the years, but there is still a noticeable and omnipresent achievement gap in our educational system between students of all levels. Research studies have suggested that educational achievement has remained unbalanced for a variety of reasons, one of which is the lack of parental involvement in their children’s academic performance (Larocque, Kleiman Darling, 2011). 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It is very important to discuss the significance of parental involvement in a student’s academic achievement for the purposes of gathering prominent literature and data surrounding the dropout out issue and attempts to re-engage students who are at risk ofRead MorePrincipals Leadership Style Indirect Influence Studentssuccess1365 Words   |   6 Pagesinfluence students’ success in elementary schools? Introduction The leadership style of school’s principals in U.S. elementary schools plays an indirect role in the academic success of students when is implicit a transformational approach in the principal’s behavior. I mentioned indirect impact, because the truly direct impact is toward the teachers, which, as a transitivity effect, impact as well the academic achievement of their students. The purpose of this paper is analyze the impact of transformationalRead MoreMASS MEDIA RESEARCH PROPOSAL1377 Words   |  6 Pagesï » ¿ MASS MEDIA RESEARCH PROPOSAL FREEDOM OF INTERNET: A RESEARCH OF INTERNET USERS AMONG THE UiTM STUDENTS BY: MOHD AFIFI BIN ZAKARIA 2012447002 MC223S3A COMMUNICATION RESEARCH METHOD (COM533) DR. ZULKIFLI ABD. LATIFF Introduction of Research In this globalization era, the internet or the virtual world has becoming more complicated and has the potential by showing more effective platform of various collaborative activities which includes academic and education purposes. The intention and the desire

Computer Makes People Become Lazy - 1111 Words

A F grade for my quiz which I corrected 8 out 10 questions was a shock for me. The first thing I did was asking my teacher what happened with my quiz. After we checked all the answers, my teacher realized that her computer made a making mistake. Therefore I realized that even a computer made mistake; computers may have revolutionized the way we live and work, but what would happen if they all suddenly crashed? As we increasingly rely on computers to get through the day, the question begs to be asked: have we become too dependent on computers? People has one thing that distinct with other is thinking. We create everything to make our life become easier. Since computer was invented, it was listed as one of the greatest inventions that†¦show more content†¦Robert Thompson, a professor of popular culture at Syracuse University, worried that the way Google filters information makes it potentially less useful, in certain respects. He was concerned that the flood of information le aved people with no time to think (CQ Press). Moreover, they predict the chaos that can occur when suddenly the systems fail to work or, what is worse, refuse to listen to people’s orders. Moreover , an input error or a bug in the software can lead to garbage in, garbage out, structural designs that don’t work, and errors that go undetected. The increasing power of computers and other technologies , artificial intelligence has become an essential part of technology s evolution. Nowadays, the intelligent robots are using to replace the man in some tasks and jobs. The success of technology is measured by its ability to make life easier, safer and better for humanity. According to proposals by politicians and economists, technological innovations will lead to increased consumer spending, therefore requiring companies to hire more employees and eventually increase wages. However, many businesses are using technology to replace workers with software and robots, stating tha t technology is not creating income growth that increases the standards of living.â€Å"The problem is that they are using it to replace human workers everywhere, with software eliminating white collarShow MoreRelated Lazy is the American Essay1117 Words   |  5 PagesLazy is the American Today’s American society consists of many technological achievements. The cars we drive, the classes we take, and even the things we do in our spare time has changed due to the increasing amount of technology that is available to us. Technology is a wonderful thing to behold, but then we can look at the one thing technology has done to humans and especially Americans. Technology has created a society of many lazy people. In order to support my argument, I believe thatRead MoreThe Influence Of Modern Technology839 Words   |  4 Pagesare constantly exposed to new apps, games, websites etc. Growing up in our generation makes it hard to do things without the help of smart phones, tablets, computers and other sources of technology. We constantly use technology for our benefit. Today, people are quick to take the easy way out of things and are more dependent on technology. Many adults believe that teenagers in this generation are extremely lazy which is mainly due to the fac t that we do everything online. Technology has advancedRead MoreTechnological Lazieness Essay1336 Words   |  6 PagesSmith Why are people so lazy? Could it be from the rapid development of technology? It seems these days that people do things the easiest way possible. With all the modern day advances that we’ve had people spend more time on the couch and less time at work or play. Is technology making us lazy? Has technology made life too easy? Some may argue that technology is suppose to make life easier, but technology is crippling are way of life. Technological advances are making people lazy. The more technologyRead MoreTechnology’s Detrimental Effect on Society Essay1243 Words   |  5 Pagesadvancements to cell phones, computers, video games, cars, and our iPods, our lives have become much easier than ever before. Technology is made because the society always wants to find more efficient methods of doing certain tasks. Without technology, mankind would not have discovered things that the majority of us now know, such as the world, animals, science, and the like. However, the societ y doesn’t gain much benefit, besides their school and work duties. Technology has become a necessity for us asRead MoreTechnology : We Can No Longer Live Without It?1217 Words   |  5 Pagespersonal computer was also invented in 1971. Now 45 years later we have the capabilities of both in the palms of our hands. It used to take us weeks to communicate with someone a few cities away. It now only takes a few seconds to communicate with someone in a completely different country. Where it used to take hours to research information in many encyclopedias. It now only takes minutes on a cell phone. As time moves on and technology advances our lives become easier. So much so that people have becomeRead MoreAre Computers Changing the Way Humans Think?988 Words   |  4 PagesThere has always been controversy as to whether computers hurt the way people think. Computers have hurt society more than it has helped. Although computers have benefits such as helping you for school work in making quicker decisions for you, and it makes it easier to do essays by using word; it has also hurt society because it makes us become lazier, makes online dating dangerous, and makes people addicted to the Internet. One benefit of computers is that they help students with school work.Read MoreTechnology: Can We Live Without It1602 Words   |  7 Pagesâ€Å"You’ve got mail!â€Å" Or nowadays people have the latest hit song as their messaging tone. Technology has come a long way over the past twenty years. The Internet and technology have advanced tremendously and with cell phones turning into â€Å"smartphones.† It seems people today just have it made with the world at their fingertips. The question arises: are people really using technology and the new advances that come along almost everyday the right way? Also, what kind of impact does technology had on humanRead MorePeople Depend Too Much on Computers and Technology Essay692 Words   |  3 PagesWorld People Depend Too Much On Computers and Technology Are we too dependent on computers? The answer is yes! In today’s society, people use computers in business, education, and in the entertainment world. Almost everything we do and every aspect of our life is affected by modern technology with computers at the top of the list. People obsess over computers. The computers do everything for us so we don’t have to use our brains anymore. People are losing their jobs due to the computers movingRead MoreTechnopoly: The Surrender of Culture to Technology by Neil Postman1120 Words   |  5 Pagessociety with fast and easy convenience and accessibility. As with most other things, there are always two sides to everything and Postman notes, that â€Å"of course, there is a dark side to this friend† referring to technology (Postman, 1992). Many people do not address the negative sides to technology and just turn a blind eye to them so it is refreshing to have someone point them out and discuss the issues technology posses s on our society. In Postman’s book that our society is redefining whatRead MoreTechnology Has Made Us Lazy And Dependent By Dominique Jackson889 Words   |  4 Pagesthat technology has made people lazy is a categorical truth. Based on The Medium is the Message by Marshall McLuhan and â€Å"Has Technology Made us Lazy and Dependent† by Dominique Jackson. The both authors indicate that technology has affected the way humans interact and communicate. According to Marshall McLuhan, â€Å"It [The printing press] created the portable book, which men could read in privacy and in isolation from others.† As the printing press mass produced books, people started reading the bible

Dealing With The Loss Of My Marriage Essay - 2140 Words

Loss History/Personal Awareness Dealing With the Loss of my Marriage Tina Gaffin University of the Cumberlands Abstract This paper explores how I dealt with the loss and subsequent grief after the loss of my marriage. I will discuss the phases of grief that I have gone through, what most affected my coping style, lessons learned, and how the loss will or will not affect my ability to provide counsel. Keywords: loss, grief, cope â€Å"Grief is like the ocean; it comes on waves ebbing and flowing. Sometimes the water is calm, and sometimes it is overwhelming. All we can do is learn to swim.† ~Vicki Harrison (2014) Divorced is not what I had pictured for my life. Things had been going wrong, almost from the start, but I kept at it, because that is what you do in a marriage; you ebb and flow like the ocean. Sometimes it is easy, but mostly it is work, hard work. But, you cannot do it alone, and one day, I was done. I was tired of being alone in my marriage. I had been married just over nine years when I made the decision to leave. John Bowlby suggests, â€Å"Attachments develop early in life and offer security and survival for the individual. It is when these affectional attachments are broken or lost, that individuals experience distress and emotional disturbance such as anxiety, crying and anger; these emotions are often expressed as mourning† (AIPC, 2010). Even though I did not meet and bond with my husband early in life, an attachmentShow MoreRelatedEssay on Wild by Cheryl Strayed895 Words   |  4 Pages Straying away from life as a whole only to be alone, some may say is t he strong way to heal themselves when dealing with extreme grief or a major crisis . In the book Wild, twenty-two year old Cheryl Strayed thought she had lost it all. Dealing with the loss of her mother, her family torn to pieces, and her very own marriage was being destroyed right before her very eyes. Living life with nothing more to lose, lifeless, she made the most life changing decision of her life. Strayed never seems remorsefulRead MoreThe Effects Of Divorce On Adolescent Development Essay1582 Words   |  7 PagesContext Throughout history, many parents go through a legal dissolution of marriage by court called divorce. According to Pickhard (2009) many statistics suggest around 50% of first marriages divorce. Divorce can have tremendous impacting effects on those experiencing it. Not only does divorce effect parents, but it furthermore impacts adolescents as well. Adolescents may sometimes have a hard time dealing with the separation of their parents as they are going through crucial life changes as wellRead MoreWhy I Didn t Know About Our Communication Has Gone Down The Crapper And Seriously Needs Work Essay753 Words   |  4 PagesKimberly Holland. February 2014 I advised you that her texts and photos were inappropriate. That a subordinate should not be sending her supervisor photos of date night outfits or swimsuit photos. Those discussions/texts regarding her personal life or marriage problems were not appropriate topics to discuss with her supervisor. This time last year again was the exact same topic. Now we have the recent nude photos and sexting/ flirting. I am hurt, disappointed, angry, upset and mad as hell. I can notRead MoreChildren of Divorced Parents1424 Words   |  6 Pagescases, these children grow into adults with little values and lack the ability to do whatever it takes to ensure that their children do not suffer the same hurtful experience they did. It is unfortunate that marriages sometimes end and there are children caught in the middle of the marriage but it may be worst for the parents to stay together simply for the children’s sake. However when parents do divorce the children are the most effected by the divorce. Often enough the divorce causes childrenRead MoreThe Year of Magical Thinking by Joan Didion Essay856 Words   |  4 PagesReading this book has been interesting and heartbreaking experience. A Year of Magical Thinking, a journey through the grieving process. While dealing with the death of her husband, she is confronted with the sickness of her only child. This book touches me, and it makes me think of what would happen if my loved one died. This paper is a reflection of my thoughts and feelings about this woman’s journey that has been explored by book and video. I will also explore the author’s adjustment processRead MoreDivorce Ethics1643 Words   |  7 Pagesproblems, addictions, young marriage, illegal immigrants marrying for citizenship, and so on. Divorce is also more accessible and easier to obtain than it was years ago. All one has to do is go to a lawyer and a divorce can be granted in some states without any questions. People go into marriages these days knowing that there is a possibility that they’re marriage might end in divorce. The availability of prenuptial agreements has made it possible for people to go into marriages with backup plans. Read MoreIn A â€Å"The Kid’S Guide To Divorce† By Lorrie Moore, A Young1650 Words   |  7 Pagesinternally and how she is dealing with them. It is beneficial to apply the psychological perspective to this moment of conflict within the child because divorce has a tendency to be a traumatic experience for most young kids, and using a psychological-based lens will allow a deeper comprehension as to how the divorce is affecting the child. Some professionals in this field would argue t hat divorce is more traumatic for the child than staying together in a rough marriage, but others believe that aRead MoreShort Term And Long Term Career Aspirations983 Words   |  4 Pagesa few things that come to mind when I think of my career aspirations. I know I want to do something that makes me happy and I want to make a difference in a person’s life. I realized that I want to be a role model for my younger siblings and cousins because they look up to me. I want to make them proud and show them that you can follow your dreams no matter what. I aspire to obtain my PhD in Marriage and Family Therapy. In this essay I will discuss my short-term and long-term career aspirations andRead MorePositive Habits of Relationships in the Book Fall in Love Stay in Love by Wilard Harley761 Words   |  4 Pagesthe insights and techniques for building and sustaining the feeling of love in marriage. The name of this book is Fall In Love Stay In Love. The objective for this book is t o help people fall in love by learning how to meet each others needs, and it goes further by showing what habits to avoid in order to stay in love. This book has very realistic concepts because Harley is speaking from experience. He is a marriage counselor and has used his philosophy on bringing couples together in a lovingRead MoreExtremly Loud and Incrediably Close1445 Words   |  6 Pagesof America’s greatest tragedies a young boy learns what it means to grieve. Oskar and the world around him are sent into turmoil faced with the loss of many loved ones, faced with grief. What is grief? All of the characters in the novel are grieving. They are grieving for the loss of a father, a mother, a sister; they are grieving for the marriage that will never satisfy; they are grieving for the words they will never get the chance to say, the words they will never hear; they are grieving

Etiko Brand Building and Marketing

Question: Discuss about theEtiko for Brand Building and Marketing. Answer: Introduction: Etiko means ethics and as the name suggest, this company formed in the year 2005 promises to provide goods that are produced by adopting the highest level of ethical standards in its production and distribution policies. Within a decade from its existence in the Australian market, Etiko has bagged the top position for the third time in the ranking given by Australian Fashion Report (AFR). The founder of the company, Nick Savaidis, is well known for its policies of providing a decent wage and workable environment to its labourers and concentrated on the developing economies such as that of India and Pakistan. Nicks motive was to create its own brand rather than becoming a mere supplier to the existing brands. Providing distinctive products to the customers is the key to success in todays world apart from producing goods which are eco-friendly. The most commendable part of this brand is that though it is very small as compared to the other big budget companies who have huge advertiseme nt budgets with them to advertise their products and create a unique brand value, Etiko has succeeded to make a stand in such a market condition also just because its products are as is said uber cool as well as environment friendly. However off lately Nick has realised that in order to survive and ensure continuity in providing Fair trade Premiums he needs to increase the reach (Carter, 2016). The same is possible only if adequate brand building can be done but there are financial limitations which the company has to keep in mind while deciding upon the best method of branding. Marketing Options Nick Savaidis has many options but each have its own added advantages and disadvantages to be addressed. The very first method of creating its brand value and increasing its reach is via the traditional method of advertising and PR approach. This is the most effective and sought after approaches that all the firms prefer to adopt in order to get quicker results. The reach is larger and more effective via the traditional method advertising through televisions, radios and newspapers. But the same is useful mostly for the big business houses only because of the amount of cost involved in it. The traditional method though yields faster results to the business organizations yet is not feasible for small entities who have limited capital. The public relations campaign is a very erratic method of advertising. If any other important breaking news arrives then the focus of the media gets shifted towards covering those events rather than concentrating upon advertisements (Lavinsky, 2013). Furt her this method is also not suitable for delivering adequate data to the end users as desired by the organizations. The second option available is building up of the brand gradually. Though the same is a very cost effective method available which involves low financial risk for the entity yet the same has its own disadvantages. Due to gradual brand building, the entities may end up losing crucial business opportunities. By not investing into such media which would enable quicker brand building, the larger business houses may end up taking away even the small market share that these small entities possess. The third option is however more feasible for the small business houses. The world has shifted its base towards digital marketing. Digital media has enabled better connectivity of like minded people and is also cost friendly as well. The biggest advantage apart from the cost is the reach. It easily reaches a very wide number of customers within a very short period of time. The only nuisance caused by this method of marketing is increase in the number of participants which has made it too claustrophobic n nature (Dontigney, 2015). Recommendation to Etiko From the point of view of Etiko, I would suggest that the third option is the best taking into consideration the companys financial constraints. The company is pioneered towards establishment of an organic fashion trend in Australia which is its USP. The companys mission is to products goods which are environment friendly and are not produced by exploiting the human capital or harming the environment. The motto that Etiko has is a rarity and it aims to concentrate on those customers who understand the values of human resource and the environment. Those who are inclined towards protection of the environment will understand the benefits of using Etiko products. Further it provides employment opportunities in countries like India, Pakistan and Sri Lanka thus trying to pull them above the poverty line. The company however does not believe in compromising on their quality of products and also produces goods that may attract the masses(DeSilva, 2015). Being an environment friendly manufacturer of fashion wear, the company with its limited resources should concentrate on branding by the use of digital media. It is the widest platform available at present which ensures easy reach. Facebook, LinkedIn, Twitter tweets as well as podcasts. It is very difficult for the company to advertise using print media because of its high cost and ignorance amongst the young group of targeted customers. Its cool products are mainly designed to provide comfort as its main ingredient (Snedeker, 2016). According to me, Etiko should formulate a strategy to first and foremost identify its customer base. This can be done by conducting various campaigns across Australia, educating people about how they are helping the poor and under developed indirectly by paying a little extra. Comparisons should be made in a pictorial format which should be floated in facebook as well as twitter. I would also recommend the company to distribute some free samples to enable people to get a feel of the quality of the product and thus understand the uniqueness that it has to offer on the platter (Head, 2014). The next step that Etiko should take is to hire the people internally to participate in these campaigns and feedback processes with the external customers which would enable to save cost as well as provide the customers with first hand information to all their queries. Formation of a small club or a committee and inviting consumers who have an inclination towards Green Australia. The most important aim of the company is to enter the market where people care about the workers and the environment. In such a scenario one of the best ways to promote the brand further would be by entering into collaborations with those organizations and NGOs who are dedicated towards safety of the environment and human rights (Chapman, 2016). These should have to be adequately highlighted in the digital media by the company so that its work is adequately exposed to the other consumers as well who are yet not inclined towards protection of the human rights and environment. This can possibly convert some customers towards thinking about saving the surroundings in which they reside by creating an awareness program (Zwiling, 2011). Lastly to ensure that these work well the chronology should be understood and a catchy tag line which is the need of the present hour should be designed which would be enough to reiterate the unique identity of Etiko by itself. Conlcusion Thus Etiko should undertake various small methods and marketing gimmicks which would help it to drive the force slowly but steadily and at the same time keeping in mind the cost constraint that it has. The main issue which the company recently faces is lack of awareness amongst the masses. The same can be done by adoption of digital marketing mingled with personal campaigning and awareness programs. Therefore Etiko can create a stark brand value with the limited resource that it has simply by adopting these small methods rather than investing its finances into one kind of a marketing methodology. This also would ultimately give an alternative to the company in case of failure of any one marketing strategy. References: Carter, J. (2016). Walking the Walk- How Etiko Became One of Australias Most Ethical Brands. Featured, People. Retrieved from https://goodonyou.org.au/etiko-leading-the-way/ Chapman, G. (2016). Marketing Strategies and Tactics. Retrieved from https://www.google.co.in/search?newwindow=1biw=1242bih=606q=unique+marketing+strategies+for+small+businesssa=Xved=0ahUKEwiy1ZyrmdzOAhWLQ48KHQ_eCgMQ1QIIkAEoAA DeSilva, D. (2015). How Small Business owners can get started with online marketing. Financial Review. Retrieved from https://www.afr.com/it-pro/how-small-business-owners-can-get-started-with-online-marketing-20150220-13kelt Dontigney, E. (2015). Adaptation Marketing Strategy. Retrieved from https://smallbusiness.chron.com/adaptation-marketing-strategy-71691.html Head, G. (2014). 5 Keys to a Great Small Business Marketing Strategy. Retrieved from https://smallbiztrends.com/2014/09/5-keys-great-small-business-marketing-strategy.html Lavinsky, D. (2013). Is Traditional Marketing Still Alive.? Forbes. Retrieved from https://www.forbes.com/sites/davelavinsky/2013/03/08/is-traditional-marketing-still-alive/#1b8b55a42f38 Snedeker, B. (2016). Cost-Effective Guerilla Marketing Strategies for Small Businesses. Retrieved from https://learn.infusionsoft.com/marketing/advertising/guerrilla-marketing-strategies-for-small-businesses/ Zwiling, M. (2011). Good Entrepreneurs Can Grow a Business Without a Large Budget. Business Insider. Retrieved from https://www.businessinsider.com/entrepreneurs-build-big-dreams-without-big-money-2011-5?IR=T

Malaysia Dairy Industries Private Limited Essay Example

Malaysia Dairy Industries Private Limited Essay Malaysia Dairy Industries Private Limited (MDI) began in 1963 as a joint venture between a Singapore entrepreneur, Mr. Thio Keng Poon and the Australian Dairy Produce Board. Five years later, the company became a locally owned entity after Mr. Thio and his family bought over the Australian interest in the company. MDI become the first manufacturer of evaporated milk and cultured milk in Singapore and Malaysia. Besides, it also the first to produce 100% fruit juice in both countries. Later, the company also became the first to install an Alfa-Laval UHT Steritherm plant in Asia. In 1994, MDI received the ISO 9002 certificate for Quality Management System in Production and Installation. Over the last decade, MDI has seen a tremendous growth in demand for its perishable products. Demands for pasteurised products have increased form 50,000 litres per month to more than 1.3 million litres per month today. At the same time, Vitagen has become so popular among peoples especially children, that lead MDI has had to expand production capacity to meet the growing demands. Therefore, a trend of continued growth leading well into the next century is expected. As MDI prepares to this growth, it has already built a 5-storey extension to its headquarters to provide greater capacity and scope for manufacturing in the future. While Malaysia Milk Sdn Bhd, its Malaysian subsidiary has also completed its sophisticated new building to meet the needs of the Malaysian consumers. We will write a custom essay sample on Malaysia Dairy Industries Private Limited specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Malaysia Dairy Industries Private Limited specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Malaysia Dairy Industries Private Limited specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Today, MDI manufactures as many as 21 various product lines, which under the brand Marigold include sweetened condensed milk, evaporated milk, cultured milk, full cream milk powder, pasteurised milk, high calcium milk, long-life milk, fruit juices, yoghurts, and dessert etc. (see appendix for the overview of products). Besides, MDIs research and development laboratory has always played an important role in MDI and especially so in the last few years in order to manufacture products that meet its high standards. In todays environment, companies are operating in an uncertain and turbulent environment, especially due to the US war that will be launch soon. The firms will experiences very high uncertainty while external environmental factors change rapidly. This is because the firms do not have sufficient information about environmental factors to understand and predict environmental needs and changes. Moreover, It will reduce the planning horizon because if the firm operates in an uncertain environment, its management is unlikely to develop plans for more than a few years ahead as they accept that will be subject to large margins of error. Thus, MDI must respond by designing its firm to adapt to the external environment and to influence that environment. The external environment for any organisation includes all elements existing outside the boundary of the organisation that have the potential to affect the organisation, which are the Political, Economic, Social cultural and Technological. Political The political dimension that affects MDI includes government regulations at the local, state, and federal levels as well as political activities designed to influence company behaviour. For the entire product, which produce by the MDI shall in all other aspects comply with the requirements of the legislation that currently enforced in Malaysia i.e. The Food Act 1983 and Food Regulations 1985 which set product standards and particular labelling requirements for milk and milk based products. Each product may by arrangement with a recognised certification body, be marked with the certification mark of that body, provided the product conforms to the requirements of this Malaysian Standard. On the other hand, dairy imports such as milk powder, cheese and butter are required to be certified halal by the Malaysian religious authority, for direct consumption and usage as ingredients for further processing. An import license, issued by the Department of Veterinary Services and Ministry of Int ernational Trade and Industry is necessary for consignments of dairy products entering into Malaysia. Economic The economic represent the general economic health of the country or region in which the organization operates. With the uncertainties over the economy in 2001 and 2002 which due to the war on terrorism since last year, there was softness in demand of dairy product in the local dairy market. The environment today became more turbulent as the terrorism happens everywhere such as the explosion that take place in the Bali in Indonesia, and the Philippine city of Zamboanga. (See appendix about more current issue) Besides, US president was declared to launch war with the Iraq. If this situation takes place, it will mainly affect our economic growth, especially in the Asian countries because the economic problems in US have had a significant impact on the Asian countries as well as the stock market. The world dairy raw material prices will increase due to the inflation of the countries. The dairy product price will therefore increase due to the high cost of raw material. The consumer purch asing power also affect here that the demand of the milk product will be reduces. The consumer may go for select the substitute product which was cheaper than the milk product e.g. soya bean. The unemployment may also take place due to the downturn of economic. Social Cultural The social cultural dimension of the general environment represents the demographic characteristics as well as the norms, customs and value of the general population. In order to meet the consumer satisfaction, MDI have to consider needs of the consumer based on their attitude, taste, age, and the family size. For instance, for the milk it self, it should aimed at various sections of the market i.e. pregnant women, breast feeding mothers, toddlers, children, adolescents, slimmers, active adults, pensioners. For example, a fruit yogurt in Thailand emphasizes health and low calories and is targeted at young women; in Europe, a drinking yogurt in a bright container and featuring a cartoon character on the packaging is aimed at children; elsewhere, a drinking yogurt fortified with vitamins is aimed at active women between the ages of 30 and 40. In this respect, it often seems as if a product is available for every age and occasion. On the other hand, the family also one of the factors affects the producing of milk product. For example, standard packaging of milk in litre and half-litre containers, is well adapted to home consumption, but not well adapted to competing with soft drinks sold from vending machines. For this market, the size of the packaging needs to change (often to between 200 and 350 ml) to encourage sales of milk products, such as flavored milk and chilled coffee, which can compete with soft drinks. Technological Technological dimension includes scientific and technological advancements in a specific industry as well as in society at large. This factor will also affect MDI since the company is using new technology equipment to develop their innovative products. With unceasingly introducing of new technology will be able to develop the innovative products with high quality and high standards. Globalisation means an adherence to universal business principles and practices, which are recognized, respected and understood by the regional and global corporate communities. It is regardless of goods and services that flow across international borders and across vast oceans with few impediments. This also a process which tends to increase the interdependence between national economies. Global markets could offer greater opportunity for people to tap into more and larger markets around the world. It means that they can have access to more capital flows, technology, cheaper imports, and larger export markets. It can be seen, as a movement towards the formation of a single market for goods and services, in which there is no discrimination based on the geographical origin of producers and consumers. Rules of business are changing rapidly and if management is not sensitive to change, their business will be severely affected. Therefore, to survive in the market place, management will h ave no choice but to quickly adapt to continuous changes of globalisation to remain competitive. Opportunity and Threat Today the will to constantly upgrade and to stay at the frontier of the industry remain the key to the companys vision. To meet the challenges ahead, MDI is focusing on the vision which will cover every aspect of business, involving every member of its staff and at every level of the company. Thus, such vision and the principles such as ISO, HACCP become the guiding lights that will plot the companys course in the future. The opportunity to take part in the emerging global economy will also comes to the company. The company will not only establish himself in Malaysia and Singapore but also in other Asia countries such as Thailand, Indonesia, China, Vietnam, and Myanmar etc. However, over recent months, there had been increasing concern over the global economic slowdown, which was most clearly seen in the US and to a lesser extent, in Europe and some countries in Asia. Apparently, the events of Sept 11 had a significant impact on the global business activities. Foreign direct investment worldwide has declined by nearly 50%, indicating a lack of consumer and investor in the light of growing uncertainties in the global business and geo-political environment. This may become one of the threats to MDI in developing its global business. The company also face tough challenge in competitive environment because the competition in the global market is intense, with several major producers vying for the market share. In order to help the company understand their competitive advantage or disadvantage relative to competitors, and to give an informed basis for developing future strategies to sustain or establish advantage over competitors, competitor analysis of the following are necessary here. Competitor Analysis Porter argue that competition in an industry is determined by its basic underlying economic structure, which are the following five force models: * Rivalry among existing competitors The competitor strategic would be one of the main factors to influence the business of MDI. Competitors such as Dutch Lady Milk Industries, Premier Milk/FN Dairies, Nestle Products, New Zealand Milk Products and the Dumex (Malaysia) are constantly coming up with their own market promotional programs by introducing new and improved products and innovative packaging, in order to gain and maintain their market share. These companies often conduct product demonstrations and conduct sampling in shopping complexes and supermarkets. * Threat of new entrants The second model is the barrier to entry the industry. Where barriers to entry are high, the new entrants are likely to be deterred. While the low barriers generally mean that the responses will be slower and offering more opportunity. The barriers to entry the dairy industry are consider medium. The main barrier that the new entrant face would be the creation of strong brands of the competitors such as Nestle and Dutch Lady. * The bargaining power of suppliers This means the behaviour of supplier and their relative power which can squeeze industry profits. This power may affect MDI as most of the raw materials to produce the dairy products are imported from the foreign country such as Australia, Europe and US. Such countries are playing a major player in the world trade of dairy product and they may attempted to dominant the price of the raw material e.g. raises their price to the industry and hence take over part of the profit for themselves. * The bargaining power of buyers Buyers use their power to trade around the industry participant to gain lower prices or improvement to product quality will also affect profitability of MDI. The high standard of milk product that produced by MDI normally offers a lower price compare to other competitors and thus attract more consumer to buy it, for example the low fat of HL milk. * The threat of product substitutes The substitute products which bring the same need to satisfy consumer will bring down the purchases power of the milk product especially when the price move upwards. For example, when the price of the pasteurised milk move up, the customer may look for soya milk which is more cheaper and healthy than the pasteurised milk. In order to tackle the challenges and competitive environment and to expand the company business to the global market, planning consider the main action to MDI to decide where the company to be in the future and how to get it. In fact, the organization such as Shell, IBM, Royal LaPaige, Mazda and United Way have been undertaken a strategic planning exercise each year for reviewing their missions, goals, and plans to meet environment changes or the expectations of important stakeholders. Thus, planning is an important fundamental action for every organization to achieve their goals. There are four main stages in the planning process, which are the following. Establishing Objectives For planning purpose, it is necessary for MDI to define the companys objectives as to provide a sense of direction. The companys objectives are important because company exist for a purpose and such objectives define and state that purpose. Strategic or long-range planning therefore begins with the specification of the objectives towards which future operations should be directed. The attainment of objective also aimed to create the source of motivation and commitment among the employees because the companys goal will facilitate employees identification with the organisation and help motivate them by reducing uncertainty and clarifying what they should accomplish. The first objective that MDI should define is the mission of the company, which describes the broad purpose and its reason for existence, the nature of business and the customers it seek and satisfy. For instance, the business scope of MDI is manufacturing of dairy products. Meanwhile the purpose of the company is to improve the growing demands of the dairy products towards global economy. Another important objective which relate to the organisation as a whole is the corporate objectives. They are normally measurable and are expressed in financial terms such as desired profits or sales levels, return on capital employed, rate of growth or market share. It is important that senior managers of MDI understand clearly where their company is going and why and how their own role contributes to the attainment of corporate objectives. Once the overall objective of the company have been established they must be broken down into subsidiary objectives relating to areas such as product range, market segmentation, customer service etc. Identify Potential Strategies The following stage to the above is to identify a range of possible course of action or strategies that might enable the objectives of MDI to be achieved. Prior to developing strategies, it is necessary to undertake a strategic analysis to better understand the organisations present strategic situation. This involves SWOT analysis of MDI that assess companys strengths and weakness, opportunity and threats in relation to the internal and environmental factors. Once we understand the SWOT of the company, we will be able to identify alternative strategies for the company. The following are some of the strategic that MDI could be use. * Cost leadership This strategy is the aim at being the lowest cost producer in the industry. A firm that bases its competitive strategy on overall cost leadership must construct the most efficient facilities and obtain the largest share market so that its cost per unit is lowest in the industry. It has the ability to lower price in time of severe price competition and provides a cushion to defend profit levels against competitors. Therefore, experience with building the product is very important such as process of production, delivery and service, which lead to further their cost reductions. To bring the cost to the lowest, MDI have to reduce the import of the dairy raw material form foreign country and examining alternatives suppliers who will give the lowest price of ingredients to the company. MDI also can reduce costs through supporting research into new technologies, and using new technology to improve product value, and increasing productivity, and thus bring down the cost. Besides, the company also can use the incentive pay system in order to motivate worker to produce more of the dairy product.

How to Pass the SAT Expert Prep Tips

How to Pass the SAT Expert Prep Tips SAT / ACT Prep Online Guides and Tips The SAT is one of the most important tests you’ll take in high school. When you take a test in class, there are clear guidelines for passing and failing - wouldn’t it be nice to have the same thing for the SAT? Here, I’ll talk about exactly what it means to pass the test (spoiler: it’s different for everybody) before giving you tips and strategies fohow to pass the SAT and get the score you need. What Does It Mean to â€Å"Pass† the SAT? To answer your question right off the bat (although I hope you keep reading - there’s a lot more to learn ) is that there is no official passing (or failing) score on the SAT. On this test, there’s only a range of possible scores - what constitutes an excellent, poor, or average score will depend heavily on your frame of reference. Ultimately, the most important thing that defines a â€Å"passing† SAT score is whether it’s good enough to get you into the colleges you’re applying to. This obviously varies widely by student. The bottom line? For your SAT score to be considered â€Å"passing,† it has to be high enough to get you into the schools you like. The problem is that this score will change not only by school, but also by student - determining your passing SAT score isn’t an exact science, especially because your college applications will be considered as a whole. Other components of your apps affect admissions officers’ expectations for your SAT scores. If the rest of your applications (e.g. your extracurriculars and GPA) are very strong, your SAT may not be weighed so heavily, for example. If your score is low enough, however, your application may get tossed out even if the rest of your app is strong. For the sake of this post, then, I’m going to define a â€Å"passing† SAT score as one that won’t get your application tossed out. Ideally, however, your SAT score will be one that helps (instead of hurts) your college applications. Keep reading to learn more about how to figure out these score benchmarks for yourself. How to Set Your Own SAT Passing Score Figuring out a passing score on the SAT means researching what scores are correlated with acceptance at all the schools you’re interested in. You can’t say for sure what scores will you get you in - there’s a lot more to your application than just standardized test scores - but you can look at how other students perform and whether or not certain SAT scores tend to get students into a school. Once you have this information for schools you’re interested in, you can use it to figure out benchmark passing scores for yourself.Here’s how you do it: You’ll have to set your own unique passing and target scores for them to be useful. Make a Preliminary List of Schools This doesn’t have to be a final list of the schools you’ll definitely send applications to. Even if you have a list of 8-10 schools you’re interested in, this is a good place to start. For this exercise to be most effective, try to select mostly â€Å"target† schools - schools where you think you’d have a fairly good chance of getting in. You can include 2-3 â€Å"safety† schools and 2-3 â€Å"reach† schools as well, as long as you maintain overall balance. If you select too many safety schools and you might set a passing score that’s too low, whereas too many reach schools may lead to a score that’s discouragingly high. The first time you do this, you may not have a great idea of what schools you’d identify as reach, target, and safety. This isn’t just okay - it’s kind of the point of this exercise. You can repeat it as many times as necessary throughout the college process, fine-tuning your list of schools as you go. Look Up Each School’s SAT Info Start by Googling â€Å"PrepScholar [name of school] SAT score† - the first non-ad link that comes up should be the one you want. An example of what your search results will look like - the first link that pops up here is the right one! The page will have the average SAT score and the 25th/75th percentile scores for students accepted to that particular school. Take down these numbers for each school. A 25th percentile score means that 25% of students at the school have a score at or below that number. A 75th percentile score means that 75% of students at the school have a score at or below that number Students with 75th percentile scores or above for a particular school usually have a good shot at getting in, barring any major with other parts of their application. Students with 25th percentile scores or below usually have other strong application components (e.g. high GPA, great essays) to boost their chances. Calculate the New SAT Score Out of 1600 Before you calculate your personal passing score, you need to convert the info from these pages to the current SAT scoring system. You can do this by taking each score and multiplying by â…”. Then, round to the nearest multiple of 10. If you took down a score of 1870, for example, you’d multiply by â…” to get 1247. Round to the nearest 10 to get 1250. Set Your Benchmark â€Å"Passing† Score This step is perhaps a bit more subjective, and as such, will vary by student - of course it’s important to use your best judgment when establishing your own benchmark scores. If you want to come to a passing SAT score, you’ll want to look at a school’s 25th percentile SAT scores. This is far from a safe bet, however - your chances of getting in will heavily depend on the strength of the rest of your application if your SAT score is at or around the 25th percentile. If your GPA is lower than average for a particular school, for example, your SAT score would have to be higher in order to make up for it. Ultimately, I think that the best SAT score to aim for isn’t the â€Å"passing† score, but a score that will help you stand out as a strong applicant. The 75th percentile is a sweet spot because you’d be more competitive (in terms of SAT scores) than  ¾ of students who are accepted to the school. Side note: If your typical SAT score is higher than the 75th percentile score, you might want to consider looking at more competitive schools - you want to aim as high as you reasonably can here (more competitive schools often mean better reputations, which tend to lead to better outcomes). Now that we’ve gotten that out of the way, here’s how to calculate both passing and ideal SAT score benchmarks for yourself: Take the averages of the scores you collected for each school. First the average of the 25th percentile scores, then the average of the 75th percentile scores. The 25th percentile average is your â€Å"passing† goal score - the minimum you should be aiming for. The 75th percentile score is your target score - the score that has a great chance of getting you accepted to the colleges on your list. What If You’re Worried About Your Ideal Score, or Even Your Passing Score? If the scores you’ve calculated seem intimidatingly high, don’t panic just yet! There are a few important things to keep in mind. First, your target score (the 75th percentile average) is an ideal goal. It’s supposed to be higher than what you’re scoring now (or maybe even what you think you can score), so don't panic even if it's considerably more than 100 points higher than your current score. If you’re already at or above that 75th percentile mark, it's a sign that you might be selling yourself short - consider looking at more competitive schools. On the other hand, if even the 25th percentile benchmark seems too high, consider re-evaluating your list of schools. You might want to look at colleges that are slightly less competitive. How to Pass the SAT: Tips and Strategies I’m going to split this section up into two parts meant for two different types of students: low-scorers and high-scorers. Here, I’m defining score parameters by the national performance standards: high scorers are at about 1200 and above (75th percentile nationally), whereas low scorers are at about 840 and below (25th percentile nationally). If your performance is closer to the average (1000), check out both sections and follow the guidelines that you find most useful. Let's move on to everything you need to know about how to pass the SAT. Worried about where to start? The following sections will help get you started in the right direction. Guidance for Low Scorers It’s hard to know where to start with prep if your scores are relatively low - how do you know what your primary issues are if you feel like you’re having a lot of trouble with the test? The biggest issue for low scorers is often significant gaps in content knowledge, so identifying and filling these gaps is often the first step for effective SAT prep. Other mistakes may be due to: Running out of time Misunderstanding the question Running out of time Careless errors Before you can practice effectively, it’s important to analyze and understand your mistakes - that is, figuring out which of the above issues are your biggest weaknesses before taking steps to address them. You’ll have to invest some time in some serious self-analysis involving a baseline to work from. Here are best practices for getting a solid baseline score and gaining info on your weaknesses: Take a full, timed, diagnostic practice test. Take note of which questions you missed. Tally the reasons for each incorrect question: Content Gap: Did you not have the information you needed to answer correctly? Timing Issue: Would you have gotten the question correct if you hadn’t run out of time? Question Misunderstanding: Would you have gotten the question correct if the question had been more clear? Careless Error: Would you have gotten the question correct if you had spent an extra couple of seconds checking your work? If you find that content knowledge is your biggest problem, you’ll want to turn to your class notes, textbooks, and SAT prep books for review - not just SAT practice materials. We also have a bunch of SAT content guides to get you started: 5 Tips for SAT Writing and Language Ultimate SAT Math Prep Guide Step-by-step SAT Essay Guide Once you’ve conquered major content problems, you can hone in on specific content areas and work on careless errors and timing issues. You’ll find tips for addressing those problems in the next section. Guidance for High Scorers If you’re fairly happy with your score but want to bring it up to the next level, you probably have a general idea of where your major strengths and weaknesses are on the SAT. With a relatively high score, you’re probably pretty strong on content overall. High scorers usually lose points due to these three issues: Carelessness: loss of focus leading to silly mistakes. Timing Problems: you simply run out of time to give each question its due. Minor Content Gaps: small areas of knowledge that you haven’t mastered 100%. If you want to approach that ideal target score, you should attack each of these issues. I’ll address each of these problems in this section, but you may want to check out our detailed guide for high scorers for more info. Carelessness It’s pretty easy to identify a question you’ve missed due to carelessness. You get that horrible feeling when you recognize that you would have gotten the question right, if only you’d paid a tiny bit more attention. Careless mistakes often occur when students aren’t actively reading. Start focusing your attention with these tips: Double-read each question and underline important words. Take notes on passages. In the math section, mark up diagrams with important info and write out your arithmetic. Double- check your answer before marking it down. Let’s avoid silly mistakes when possible, shall we? Timing Issues Running out of time at the end of sections? First, spend less time on easy questions - just keep an eye out for those careless errors. Next, skip tough questions and come back to them later. This doesn’t mean you shouldn’t guess if you’re out of time (there’s no guessing penalty, so you should definitely guess). If you’ve still got plenty of time to work through the section, though, mark the problem question and come back to it later. Filling in Content Gaps Before you can work on filling in content gaps, you have to determine where these gaps actually are. This means identifying which questions you get wrong in your practice, and more importantly, why you get them wrong. You can start this process by going over all your mistakes after each practice session. Keep a careful tally of each content area every time you identify an error (hint: most content errors happen on the math section). Once you figure out which content areas give you the most trouble, use your class notes, textbooks, or reliable SAT prep book to review this content. Come back and do more practice problems in this area until you’re confident in your understanding. Summary: How to Pass the SAT Unfortunately, there’s no easy answer when it comes to figuring out a passing score on the SAT. It’s different for each student - your idea of a passing or ideal score may even change over time as you continue to improve with dedicated SAT prep. The important thing is that you put in the research to figure out what schools you’re interested in and what you need to do to get there. The good news is that regardless of whether you’re a relatively low scorer or a relatively high scorer, there are plenty of things you can do to address your weaknesses to boost your performance. What’s Next? There are a lot of helpful materials available if you’re worried about â€Å"passing† the SAT. For an overview, read our guide with 15 tips for improving your SAT score. If you need a fun, refreshing way to study, learn about the six best SAT prep games. Maybe you’re looking for more detailed information. If that’s the case, check out our ultimate study guide for SAT prep. Want to improve your SAT score by 160 points?We have the industry's leading SAT prep program. 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Historical Literature Essay Example | Topics and Well Written Essays - 750 words

Historical Literature - Essay Example Malamund’s story tells only one of the many struggles between heritage and what is accepted by society. Over the course of history many people have been persecuted and forced into submission by a bigger more socially accepted culture. Jewish religion has always met with persecution throughout history, but unfortunately while the Jewish are the most well known, they are not the only ones who have had to endure the life ruining affects of an invading people and culture bigger than their own. History is riddled with stories of people who were seen as inferior by conquering cultures. The Jew Bird details the destruction of a culture overwhelmed by a larger population’s expectations and ideas as to the way a person is supposed to live their life. Malamund uses Cohen as an example of what every Jewish American realizes and fears will become of their culture and their way of living. Cohen has forgotten the ways that he used to live. His way of living has been so completely altered that he does not even recognize a true Jew when he sees one, and when questioned about Jewbird he says,† Poor bird, my ass. He is a foxy bastard. He thinks he is a Jew† (Malamund 738). Cohen has become bitter and weary of life and takes little joy in anything. For example, when Jewbird comes to his door asking for food, instead of graciously inviting him into his home and offering him food and comfort as Jewish culture previously condoned, he harshly tries to turn him away by saying, "This aint a restaurant" (Malamund 738). He does not want to help out or give anyone charity because no one did that for him while his people were being persecuted by the Nazis and being killed by the thousands. The presence of Jewbird in the story gives the reader a stinging reminder of how wonderful the Jewish culture once was and how horribly destroyed it became. The contrast between Jewbird and Cohen is so strong. While Cohen wont go out of his way for anyone, Jewbird "Spends most

Short analytical memo report Essay Example | Topics and Well Written Essays - 750 words

Short analytical memo report - Essay Example The research investigated three charitable organizations within the Halifax regional municipality to establish ways through which the company can support the organizations humanitarian activities through other charitable acts in addition to direct fiscal assistance. The investigative undertaking took advantage of various research methods such carrying out surveys, correlation and a case study of two charitable organizations within the Halifax region, Research Methods (2011).The report begins by an individual description of the two charitable organizations followed by an attempt to match the organizations activities and the company’s objectives. This forms the main body of the report while the summary explains how the particular charity is more beneficial to the company than the rest. Finally, the report concludes by declaring a recommendation. According to Parker Street (2011), this registered non profit agency is responsible for the provision of food, furnishings, skills improvement, and mentoring and support assistance to residents of Halifax regional Municipality. The organization commenced its operations in early nineteen eighties as a food bank. The furniture part commenced operation in mid nineteen nineties at a dissimilar location before combining to form the present major organization. Over the years, it has progressively participated in charitable activities. Parker Street is charity organizations that respect the existence of individuals and are involved in activities to eliminate racism, poverty and other social ills and injustices. They strive to build societies that are concerned about people’s welfare irrespective of their areas of origin, devout affiliations or social and political stand, (Parker Street, 2011). Notably, it formed the IT program in the year 2001 in collaboration with the local Nova Scotia Community college through which scores of students

The Work And Impacts Of Gertrude Wilson Social Work Essay

The Work And Impacts Of Gertrude Wilson Social Work Essay When pursuing a degree in social work, a student experiences equal exposure to group work and individual case work. The curriculum set out by the Council for Social Work Education (CSWE) requires that a healthy mixture of the two be taught in order to grant a degree in social work (CSWE, 2010). Every person becomes involves with different groups during their life, but within social work, groups are a tool for helping bring people together and solve problems, not only for recreation. One of the people responsible for the foundation of group work education in America was Gertrude Wilson. Gertrude Wilson was born in 1895, three years before the first course on social work was available at Columbia University in 1898. She was raised in a town with fewer than 200 people in Dana, Illinois (Chambers, 1986). Miss Wilson grew up seeing women like Jane Adams and Frances Perkins having an impact on the social fabric of America through the settlement house movement. She entered Illinois Womens College in 1915, but ended up receiving a Bachelors degree in Philosophy from the University of Chicago (Chambers). After two years of teaching high school, she became a secretary for the Young Womens Christian Academy (YWCA) in Pennsylvania. Ten years later, she returned to Chicago as the administrator of the new Women in the Workforce branch of the YWCA. Miss Wilson has stated that her experience with the YWCA opened her eyes to the ability of groups to influence peoples lives for the better (Greenwood, 1985). It was during her time with the YWCA that she met Grace Coyle, a sociologist, who convinced her to leave the YWCA and take a position teaching at Western Case University in Cleveland, Ohio in 1935. Wilson attended the University of Chicago part time while teaching in Ohio and received her M.A. from its School of Social Service Administration in 1938 (Chambers, 1986). She became a member of the American Association for the Study of Group Work (AASGW) and assisted Coyle with some of the first research done on groups in social work. Shortly after receiving her degree, Wilson moved to the University of Pittsburgh. It was here that she published her first two, and what many believe, most influential books (Weil, Southerland, Chou, 1991). Her first book, Case Work and Group Work was published in 1941.When Wilson began writing, the field of social work was dominated by case work, a more individual based approach that applied methods of psychoanalytic theory rather than examine environmental factors. Along with Coyle, she was among the first to argue that personal problems were not solely internal, but also found in external sources such as family organization and interaction. She advocated an integrated approach that involved both case work and group work to treat separate issues together rather than individually (Wilson G. , Case work and group work, 1941). Case Work and Group Work was not written with the intent to make group work seem more important than case work. In the first few pages of Case Work and Group Work, Wilson decried the short-visioned little cults of method and function that claim their superiority at the expense of healthy clients (Wilson, 1941). Hers was an argument to consolidate the two approaches rather than create separate disciplines. Group social work existed, but still lacked any single academic foundation for study. She presented the book before the AASGW, the Psychiatric Social Workers Association (PSWA), and multiple schools of social work around the country. At the National Conference on Social Work in 1942, Gertrude Wilson further expanded on what she began discussing in Case Work and Group Work. Wilson believed that group work could bring about changes in the values of individuals and society as a whole. She argued that a worker could dynamically influence the environment of the group for the better by directing certain processes towards specific social goals (Wilson G. , 1942). At this conference she defined three different ways in which the worker might influence the group by à ¢Ã¢â€š ¬Ã‚ ¦directing the process toward the accomplishment of a social goal conceived in a democratic philosophy. They are 1) developmental, as it provided for normal social growth; 2) protective or corrective, in that it could be offered to people without groups; and 3) instrumental in achieving of socially desirable ends. (Wilson) Her view put forth the idea that the good of the one and the good of the many were dependent on each other and social workers had a social responsibility to address both in order to build society (Weil, K., Southerland, 1991) After several years at Pittsburgh University, Miss Wilson and her colleague Gladys Ryland published Social Group Work Practice. Group work had lacked this academic foundation for so many years. It offered a systematic method of applying group work for social work practice. As the first book to actually offer a process for applying group work, it became the first textbook for group work and was used in schools of social work across the United States. It was called the Green Bible due to the color of its cover and size (Weil, Southerland, Chou, 1991). Many still consider it the most influential book on group work in social work history (Chambers, 1986). The 700-page book can be divided into two sections: practice methods and case studies. The first half of the book described group work methods and theories about groups. For the first time, a social group work method was described. This was based on Wilson and Rylands experience with groups and Grace Coyles research. Miss Wilson expressed the key goal of group workers as such: The workers aim is to help the members of groups develop the capacity to carry on their own group life and achieve goals (Wilson, 1949). This goal is still considered important and appears in the National Association of Social Workers (NASW) Code of Ethics to this day NASW, 2009). The second half of the book contained analyses of different groups, their specific activities and how the social group work method applies to them. Miss Wilsons research over the years is seen here in the detailed case studies included in this section. The case studies cover groups from preschool to retirement, reflecting the extent that Miss Wilson went to in researching the book. Significantly, much of the case study material was drawn from work in recreational and informal educational agencies because group social work was not practiced often in a clinical setting at that time (Weil, Southerland, Chou, 1991). The case studies included in Wilsons book may be dated, but the concepts of group work that they represent have withstood the test of time. The last half-century has seen a great deal of social change and numerous group work textbooks since Social Group Work Practice, but Wilsons original ideas about group work have remained largely unchanged and few modern texts can refer to group work without referencing the work of Gertrude Wilson, especially this book. One of the most tempestuous times in Gertrude Wilsons life was during the time that she and Gladys Ryland were putting Social Group Work Practice together at the University of Pittsburgh. During the late 1940s, anti-communist politicians began attacking the field of social work because of its progressive views and support of New Deal policies to assist the needy (Andrews Reisch, 1997). One of the main targets was Marion Hathaway, the director of the School of Social Work at the University of Pittsburgh (Reisch Andrews, 2001). Wilson was among the several educators and students that supported Hathaway and her support (along with many other faculty members) caused friction between the School of Social Work in Pittsburgh and the university chancellor (Wilson, 1978). Wilson was one of the many professors who resigned from the college in 1950 under pressure (Wilson). Ryland was terminated after refusing to resign a few months after Wilson left (Andrews Reisch). Wilson did not let this controversy stop her career. She joined the School of Social Welfare at Berkeley in 1951. It was here that she developed a professional education program focused on training new social workers. Originally known as the Certificate Program in the Social Services, it contained specific courses over a two-year period that ended with a two-week seminar on campus (Greenwood, 1985). The Council on Social Work education (CSWE) in 1952 adopted this program as the model for national accreditation (Weil, Southerland, Chou, 1991). At Berkeley, Wilson taught courses in both theory and practice in group work. She was a frequent speaker at seminars and conventions all over the United States and she guest-lectured at the Columbia, Smith, and Tulane Schools of Social Work. Even after retirement, she served as a consultant to social agencies, schools of social work and professional associations. Wilson used her own experience to constantly refine what she considered a dynamic aspect of social work (From practice to theory: a personalized history, 1976). Wilson wrote dozens of conference papers, journal articles, chapters in books, and monographs although she will most likely always be remembered for Social Group Work Practice with Gladys Ryland in 1949. She was one of eight social work pioneers chosen for the NASW Oral History Project in 1978. Each participant took part in a 1-2 hour interview that was recorded and placed in the Library of Congress. Berkley performed a similar interview on videotape in 1982. Both recordings are very difficult to obtain. Although she officially retired from Berkeley in 1963, the college was very gracious following her death from cancer in 1985 (Greenwood, 1985). Gertrude Wilson was an amazing woman who pushed social barriers as an educator and activist. She was one of very few women with a full professorship in the 1930s. Her work in the first half of the 20th century still influences social work today in the 21st. She had a passion for helping people that encouraged her to study a field of practice that was barely recognized until the 1940s. Not only did she pursue that field, she made it possible for others to do so as well by writing the first textbook on the practice of group work. Her certificate program at Berkley was the foundation for modern undergraduate social work curriculum in universities across the nation. These are all accomplishments she made in her field that show her impression on the practice, theory and future practitioners of social work. Personally, I am inspired by her resolve to follow her passion even though there wasnt a road to follow; she dug it out herself so that she could reach her destination and so that others could follow her. It is this attitude that inspires me in my pursuit to implement school social work in Oklahoma. It will never exist in Oklahoma if people do not fight for it and have a practical way to practice it once it does.

Eugenics: An Excuse To Be A Racist Or A Means To A Better Tomorrow? :: essays research papers

Eugenics: An Excuse to be a Racist or a Means to a Better Tomorrow? The term eugenics was coined in the late 19th century. Its goal was to apply the breeding practices and techniques used in plants and animals to human reproduction. Francis Galton stated in his Essays in Eugenics that he wished to influence "the useful classes" in society to put more of their DNA in the gene pool. The goal was to collect records of families who were successful by virtue of having three or more adult male children who have gain superior positions to their peers. His view on eugenics can best be summarized by the following passage: What nature does blindly, slowly, and ruthlessly, man may do providently, quickly, and kindly. As it lies within his power, so it becomes his duty to work in that direction. They sought to establish this by discouraging marriages that were unfavorable in terms of eugenics by attaching to them the stigmas associated with marriage between cousins. Margaret Sanger, the pioneer of the movement for birth control, came from a family that would have been viewed by Galton to be unsuitable for reproduction according to eugenics. She was the sixth of eleven children born into her poor Irish family. She felt that women's reproductive freedom was essential. She coined the term voluntary motherhood and opened the first birth control clinic in the country in Brooklyn in 1916. Like many others who supported the birth control movement, she also supported the idea of eugenics trusting that the "human race could be improved through 'controlled breeding'." Sanger felt that all the problems of society were centered around uncontrolled breeding. She decided that women had the right to know about methods of contraception and about the workings of their own bodies. Her views are best summarized by her statement regarding women's reproductive freedom: The basic freedom of the world is woman's freedom . . .. No woman can call herself free until she can choose consciously whether she will or will not be a mother." Angela Davis felt that birth control was not only advantageous to minority and lower-class women, but to women of "all classes and races." She did not however think that fewer children would help the plight of the human race and "could create more jobs, higher wages, better schools, etc., etc." She felt that if women were not troubled by several childbirths and miscarriages that they could pursue other avenues of life outside of the constraints of marriage and motherhood.

Basque Conflict Essay

Introduction I. Conflicts are not entities in themselves. They have to be viewed and analyzed within the context of various factors; those that lead to conflict in the first place and also those that keep them fuelled. II. The Basque conflict in Spain is a result of cultural repression and intolerance. III. We propose to examine the Basque conflict with a particular focus on the Spanish interests in the matter and intent to present the historical context of the conflict in a socio-political manner, then move to the cultural implications of the issue, then analyze the cultural conflict that has both been born of and furthered Basque nationalism. I. Causes of Basque conflict A. Ideology B. Culture II. Consequences of Basque conflict A. Kidnappings-for-ransom B. Extortion C. Terrorist acts II. Solutions A. Refusing to negotiate with who it refers to as terrorists B. A propaganda war C. Increase anti-terrorist activities D. Grant full independence to the Basques subject to a plebiscite within the Basque country .Conclusion I. The government has to show it is ready to concede some more autonomy to the Basques. II. Peace is not possible in the years to come in Spain without a radical reconsideration of the government as well as the unilateral support from both Spaniards and Basques of the dismantling of the Euskadi Ta Askatasuna. Script Conflicts are not entities in themselves. They have to be viewed and analyzed within the context of various factors; those that lead to conflict in the first place and also those that keep them fuelled. The Basque conflict in Spain is a result of cultural repression and intolerance. The Comunidad Autonoma Vasca, or Basque region in the South of France and the northeastern edge of Spain is currently riddled with violent conflict. In this presentation we propose to examine the Basque conflict with a particular focus on the Spanish interests in the matter. We intent to present the historical context of the conflict in a socio-political manner, then move to the cultural implications of the issue. The Basque Independence Party (Batasuna) with its military wing Euskadi Ta Askatasuna (ETA) has employed military means to achieve its goal of Basque self-determination. The Basque organization Euskadi Ta Askatasuna (ETA) was formed in 1959 and began waging a small scale war against the Spanish government. The causes for conflict lie in ideology and culture according to Fukuyama and Huntington respectively. The arguments of Friedlander and Cohen do not agree with these two theorists as they both posit that individuals do much less to influence history than the overarching powers of collective peoples. The argument that Fukuyama brings forth in his work; â€Å"The End of History†, conjectures that history is composed of a string of ideological shifts brought about by conflict in an evolutionary manner. He argues that history is the cyclical build-up of new competing ideologies which escalated into a military conflict which leads to a victorious ideology and then the arrival of new competitors. In order to finance its operations, ETA has used kidnappings-for-ransom, extortion, and (less frequently) robberies. The main targets of such money-rising activities have been Basque entrepreneurs, who have since begun to abandon the Basque Country in large numbers in order to escape extortion or abduction by the terrorist group. In addition, the terrorist conflict has been frequently cited as deterrence for domestic and foreign direct investment in the Basque Country. Finally, although terrorist attacks have occurred in almost all Spanish regions, most of ETA’s violent activity has been concentrated in the Basque Country. Almost 70% of the deaths caused by ETA in Spain during 1968-1997 occurred in the Basque Country. During the period 1968-1997, ETA’s activity measured as number of deaths per inhabitant was 37 times larger in the Basque Country than in the rest of Spain. Now let’s look at the options open to the Spanish Government because it is obvious that ETA will not just go away. Firstly, refusing to negotiate with who it refers to as terrorists. This is the course of action presently taken by the government in Spain at the moment. It does not however mean that the Basque conflict will disappear. By ignoring the problem it won’t go away. People in Spain are getting fed up living in continual fear of a bomb attack. Secondly, a propaganda war. This could have the scope of showing Basques that their lot is better by remaining Spanish, and also isolate the more militant nationalists from the bulk which are wary of the conflict. Thirdly, increase anti-terrorist activities. This has been done in the past and it does not seem to have worked except to drive ETA even more underground. Anti-terrorist groups are too much of a liability as has been shown by the â€Å"dirty war†. Everything has to be done within the law something favoring the separatists. The state could attempt to eliminate all the separatists but it is hardly possible, whilst eliminating them of their leadership has not worked due to the separatists’ system of having autonomous branches all capable of committing anti-state activities. Then, grant full independence to the Basques subject to a plebiscite within the Basque country:- This is a â€Å"hard to swallow† option for any Spanish Government. Firstly a plebiscite in the Basque country would most probably (although not certain) result in favor of independence, secondly it would mean an electoral defeat for the party putting it in action in Spain itself. The Basque country is too important both for economic and industrial reasons and also for the ethnically Spanish people living there. The government has to show it is ready to concede some more autonomy to the Basques .It is our belief that peace is not possible in the years to come in Spain without a radical reconsideration of the government as well as the unilateral support from both Spaniards and Basques of the dismantling of the Euskadi Ta Askatasuna. We believe that in some cases this unilateral front will need to engage in military action. The terrorist leaders of ETA are identifiable and can be eliminated publicly and legally Reference List Flash Points/World Conflict Basque-Spain Conflict http://www.flashpoints.info/countries-conflicts/Spain-Basque-web/Spain-Basque_briefing.html United States institute of Peace The Basque Conflict: New Ideas and Prospects for Peace http://www.usip.org/resources/basque-conflict-new-ideas-and-prospects-peace The Economic Costs of Conflict: A Case Study of the Basque Country Author(s): Alberto Abadie and Javier Gardeazabal Source: The American Economic Review, Vol. 93, No. 1 (Mar., 2003), pp. 113-132 Published by: American Economic Association Stable a